Privacy Policy
This Privacy Policy (“Policy”) explains how Ekanga (a unit of Ekanga Trust) (“we”, “our”, “us”) collects, uses, stores, discloses, and protects your personal information when you access or use our online store, corresponding mobile site, or mobile application (collectively, the “Storefront”), and/or purchase products or use services or features offered through the Storefront (collectively, “Storefront Features”).
This Policy complies with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Consumer Protection (E-Commerce) Rules, 2020, and other applicable laws in India.
1. Acceptance of Policy
By accessing or using the Storefront or any Storefront Feature, you acknowledge and agree to the terms of this Privacy Policy, including the collection, use, storage, disclosure, and processing of your personal information (including sensitive personal data) as described herein.
If you do not agree with this Policy, please do not access or use the Storefront or share any personal information with us.
You may withdraw your consent at any time by contacting us. However, such withdrawal may restrict your ability to use certain Storefront Features or complete purchases.
If you disclose any personal information about another individual, you confirm that you have obtained their consent to do so and authorize us to process such information in accordance with this Policy.
2. Data Controller & Processor
All personal data collected through our Storefront is processed by:
Amazon SmartCommerce Solutions Pvt. Ltd. (Registered Office: H-9, Block B-1, Mohan Cooperative Industrial Area, Mathura Road, New Delhi – 110044), acting as a data processor on our behalf.
Ekanga, having its principal office as mentioned in the “Reach Out to Us” section, remains the data controller responsible for determining the purposes and means of processing your data.
3. Collection of Information
We may collect the following types of information:
A. Personal Information
Details you voluntarily provide during registration, purchase, or inquiry:
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Name, mobile number, email address, and postal address
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Payment information (processed securely via third-party gateways; not stored by us)
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Any content or feedback you submit (e.g., messages, reviews, comments, or inquiries)
You are responsible for ensuring your information is accurate, complete, and up to date.
B. Automatically Collected Information
When you use the Storefront, certain data is automatically collected through cookies, analytics tools, or log files, including:
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IP address, browser type, operating system, and device type
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Date/time of access, clickstream data, referring URLs, and session information
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Device identifiers and general location data
This helps us enhance Storefront functionality, detect misuse, and improve performance.
C. Information from Third-Party Sources
We may supplement the data we collect with information from:
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Courier and logistics partners (updated addresses, delivery verification)
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Payment service providers (transaction verification)
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Publicly available data, marketing lists, or social media profiles
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Vendors or analytics providers assisting in service optimization
4. Purpose of Data Use
We process your personal data only for lawful and specific purposes, including:
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To verify your identity and enable access to the Storefront and its features.
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To process, fulfil, and deliver your orders or respond to your service requests.
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To communicate with you regarding your orders, transactions, promotions, or new launches.
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To personalize user experience and recommend relevant products.
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To improve the Storefront’s functionality, security, and content.
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To detect and prevent fraud, misuse, or security incidents.
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To comply with applicable laws, legal obligations, and requests from regulators or law enforcement.
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To perform internal analytics and business operations.
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For any other purpose for which you provide explicit consent.
5. Sharing & Disclosure of Information
Your personal data may be shared only under the following conditions:
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Service Providers & Vendors – With trusted third parties that help us operate our business (e.g., logistics, payment processing, communication, marketing, or IT services). Such parties are bound by confidentiality and data protection obligations.
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Affiliates & Group Entities – With our holding companies, subsidiaries, or affiliates operating under common ownership or control.
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Legal & Regulatory Authorities – When required by applicable law, regulation, or valid legal process.
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Business Transfers – In case of merger, acquisition, restructuring, or transfer of business assets, where personal data may form part of transferred assets.
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With Your Consent – For any other purpose disclosed at the time of collection and with your explicit consent.
We do not sell, rent, or lease your personal information to any third party.
6. Data Security Measures
We implement reasonable and appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
Our security practices include:
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Use of SSL-encrypted servers and firewalls for secure transmission
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Access-controlled internal systems and employee training on data privacy
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Regular audits and adherence to ISO/IEC 27001:2013 standards
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Periodic review and testing of our information security management system
While we take all reasonable precautions, no system is fully immune to cyber threats. You agree that you provide information at your own risk and acknowledge that no online transmission is completely secure.
7. Retention of Information
We retain your information for as long as necessary to fulfil the purposes outlined in this Policy, comply with legal obligations, or resolve disputes. Once no longer required, data will be securely deleted or anonymized.
8. Cookies & Tracking Technologies
Our Storefront uses cookies and similar technologies to:
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Enhance site performance and personalization
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Measure engagement and analytics
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Deliver targeted content and marketing
You can modify your browser settings to decline cookies, but some Storefront features may not function properly as a result.
9. User Rights
You have the right to:
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Access and review your personal data held by us
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Request correction or deletion of inaccurate information
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Withdraw consent for data processing (subject to operational constraints)
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Lodge a complaint with relevant data protection authorities if unsatisfied
Requests may be made in writing to the contact address listed below, and we will respond within 30 working days as required by law.
10. Third-Party Links & Policies
Our Storefront may contain links to third-party websites or services.
Please note that once you leave our Storefront, this Policy no longer applies.
We are not responsible for the privacy practices or content of such external websites.
We recommend reviewing each third-party’s privacy policy before sharing personal information.
11. Policy Updates
We reserve the right to modify or update this Privacy Policy at any time without prior notice.
Changes will be effective upon posting the updated version on the Storefront with a revised “Last Updated” date. Continued use of the Storefront constitutes your acceptance of such updates.
12. Contact Us
If you have any questions, requests, or complaints regarding this Privacy Policy or your personal information, please contact us via the “Reach Out to Us” section of our website or write to:
Data Protection Officer / Grievance Officer
Ekanga (Unit of Ekanga Trust)
Kalpi Bridge Colony, Morar, Gwalior, 474006
📧 Email: official@ekanga.in
📞 Phone: [Insert Customer Support Number]
We will acknowledge and respond to all concerns in accordance with applicable law.
⚖️ Legal Disclaimer
Ekanga reserves the right to deny access, suspend, or terminate services to any user found misusing the Storefront, engaging in fraudulent activity, or violating applicable laws or our Terms of Use.
All personal information collected is governed by Indian laws, and any disputes shall be subject to the exclusive jurisdiction of the courts in Gwalior, India.
